In the current and fast-paced world of social media, it can be challenging to keep up with the latest trends and platforms. As these continue to evolve with time, new apps are being introduced to us and you can now easily connect with friends, family, co-workers, neighbors, or even businesses.

In order to stay up-to-date with the latest apps and social media trends, make sure to check out these 5 social platforms:

1. TikTok

It may not be a surprise, but TikTok is still one of the most used and popular social media apps. If you don’t know already, this social media platform is video-focused and allows users to create and share short-form videos. It has become one of the most popular apps among Gen Z and Millenials and has even surpassed platforms like Instagram or Facebook in terms of engagement. 

What makes it so popular is the algorithm. TikTok uses machine learning to gather a personalized For You page, which is different for each user based on their interests or behavior. At times, the app can be addictive and you can find yourself scrolling for hours through the endless feed of videos of your choice. Click here if you’re ready to join the TikTok world, but don’t forget to set up a time limit for using it! 🙂

1. Discord

Discord is a chat app that used to be very popular among gamers, but has recently expanded to include other communities too. 

It mainly allows users to create servers and channels where they can communicate via text or video. The platform is free, easy to use, and customize - which has quickly become a favorite feature among younger generations. Discord is a place where people with similar interests connect, share values, ideas, tips, or simply network, so if you’re interested in joining a particular community, you can create your free account here. 

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2. Nextdoor

Did you know you can now connect with your neighbors? Through Nextdoor you can share information about local events, exchange recommendations for local businesses or services and simply get to know those who live near you. The social app has become a valuable tool for building communities and fostering connections, so why not give it a try?

The app is more of a hyper-local news platform that may help you sell some unwanted items, see what’s popular around you, and find events, places to eat, or even businesses that match your lifestyle. Get it for free here. 

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3. BeReal 

BeReal is a relatively new platform, launched in 2019 and designed to connect people who are struggling with mental health - including depression, addiction, or anxiety. The social app is created with a purpose, which is to provide a safe space for people to share their real stories, unfiltered, and unedited. What’s unique about this app is how it’s moderated - by mental health professionals who are available to provide guidance and support when necessary. 

BeReal works by allowing users to create a profile and connect with others who have similar interests and values. Therefore, users can share stories, and images, ask for advice and provide support to others in their community. This social media app is a great step ahead for the online community and you can download it here. 

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4. Pinterest

Pinterest is one of the original social apps, launched way back in 2010, but slowly making an important comeback. If you don’t know already, Pinterest allows users to discover, save and share ideas and inspiration for different topics - from home decor to lifestyle, fashion, books, or even businesses. The app is often described as a virtual pinboard or mood board, where users can organize and save images or content for future events, personal projects, and goals. 

Pinterest has become very popular amongst individuals and businesses too, with many brands using the platform to promote their products and services.

In recent years the social app has become very focused on wellness topics, self-care, and mental health care with more content related to mindfulness and stress relief compared to 2010 when it launched. People are now using the platform to create mood boards, for their own businesses or yearly personal goals and using the pins as a manifesting technique. If you don’t have an old account already, probably lost in your 2010 files, you can create a new one here and start working on your goals. 

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These are the main social media apps you should pay attention to in 2024, not only for personal enjoyment but for your business too, in order to grow organically.

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