JARED ALDERMAN
Website Optimization.

Jaldermann, a poker coaching website, approached Simplify Agency to optimize its website for better performance and user experience. The client was looking to increase website traffic, improve conversion rates, and enhance user engagement.

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Project info

Services

- UX/UI Design
- Development and integrations on Editor X(Wix)
- Copywriting
- SEO
- QA Testing

Results

5%

Improved conversion rates

25%

Increased website traffic

10%

Enhanced user engagement, with an average session duration increase

Project Overview

Jaldermann, a poker coaching website, approached Simplify Agency to optimize its website for better performance and user experience. The client was looking to increase website traffic, improve conversion rates, and enhance user engagement.

Main Functionality

  • Drive people and convert them into clients
  • Landing Page for existing students to manage scheduling and communications
  • Blog/Media- increase brand awareness 
  • Lead Magnet Funnel- increase brand awareness

Project Execution

Approach

Our team conducted a thorough analysis of the website's metrics, including website traffic, bounce rates, and conversion rates. We also conducted user research better to understand the client's target audience and their preferences. Based on our findings, we identified areas for improvement and developed a customized optimization strategy.

Strategy

Our team implemented various strategies to improve the website's performance, including:

  • Optimizing the website's speed by compressing images and leveraging browser caching
  • Improving the website's usability and user experience by simplifying the navigation, optimizing the checkout process, and enhancing the product pages
  • Optimizing the website's SEO by conducting keyword research, optimizing meta descriptions and titles, and improving internal linking

Visuals

Included in the case study are before-and-after screenshots of the website's homepage, product pages, and checkout process, showcasing the changes and improvements made to the website.

Home Page

Before

Homepage

After

Coaching Page

Before

Coaching Page

After

Resources Page

Before

Resources Page

After

Project Results



Our optimization efforts resulted in significant improvements in the website's performance, including:

  • Increased website traffic by 25%
  • Improved conversion rates by 5%
  • Enhanced user engagement, with an average session duration increase of 10%

Learnings

Through this project, we gained valuable insights into the importance of website optimization and the benefits it can bring to a business. We also learned about the significance of user research and data analysis in developing a successful optimization strategy.

Testimonials

Don’t take our word for it, take theirs!

Gina has been a tremendous addition to our team. She is able to wear a lot of different hats, figure things out, and actually enjoys the process of learning new skills and problem-solving. She is always taking the initiative and giving feedback saying the hard things no one else wants to say. She also comes with an incredibly stacked skillset, having worked with a wide range of companies. Gina is also incredibly reliable; when something is even briefly mentioned in a meeting, she makes sure it's documented, prioritized, and gets done.

Faraz Jaka
Professional Poker Player & Founder of JakaCoaching.com

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