Kevin Rabichow
Website Optimization

Kevin Rabichow, a professional poker coach, approached Simplify Agency to optimize his website for better performance and user experience. The client was looking to increase website traffic, improve lead generation, and enhance the user experience for his coaching clients.

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Laptop and Mobile phone showcasing the Kevin Rabichow website on both screens

Project info

Services

- UX/UI Design
- Wireframing
- Development and integrations on Editor X(Wix)
- Copywriting
- SEO
- QA Testing

Results

20%

Improved lead generation

30%

Increased website traffic

25%

Enhanced user engagement, with an average session duration increase

Project Overview

Kevin Rabichow, a professional poker coach, approached Simplify Agency to optimize his website for better performance and user experience. The client was looking to increase website traffic, improve lead generation, and enhance the user experience for his coaching clients.

Main Functionality

  • Drive people and convert them into clients
  • Landing Page for existing students to manage scheduling and communications
  • Blog/Media- increase brand awareness

Project Execution

Approach

Our team conducted a thorough analysis of the website's metrics, including website traffic, bounce rates, and conversion rates. We also conducted user research better to understand Kevin's target audience and their preferences. Based on our findings, we identified areas for improvement and developed a customized optimization strategy.

Strategy

Our team implemented various strategies to improve the website's performance, including:

  • Optimizing the website's speed by compressing images and leveraging browser caching
  • Improving the website's user experience by simplifying the navigation, restructuring the website's content, and optimizing the website's forms for better lead generation
  • Optimizing the website's SEO by conducting keyword research, optimizing meta descriptions and titles, and improving internal linking

Visuals

Included in the case study are before-and-after screenshots of the website's homepage, product pages, and checkout process, showcasing the changes and improvements made to the website.

Home Page

Before

Homepage

After

Coaching Page

Before

Coaching Page

After

Resources Page

Before

Resources Page

After

The Game Plan Page

Before

The Game Plan Page

After

Project Results



Our optimization efforts resulted in significant improvements in the website's performance, including:

  • Increased website traffic by 30%
  • Improved lead generation by 20%
  • Enhanced user engagement, with an average session duration increase of 25%

Learnings

Through this project, we gained valuable insights into the importance of website optimization and the benefits it can bring to professional coaches and their clients. We also learned about the significance of user research and data analysis in developing a successful optimization strategy.

Testimonials

Don’t take our word for it, take theirs!

I highly recommend Gina, having worked with her for several months as a self-employed business owner.Gina is extremely prepared with everything you will need and knows which resources are appropriate for what situation. Not only was she ready to address my urgent problems from day 1, but she went on to anticipate my future needs and continues to help me push toward growth and efficiency today.I expect to continue working with Gina for some time, and I'm excited to see her business grow to reach more people.

Kevin Rabichow
Professional Poker Player & Coach

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